I don't think the article advocates for b): > How can these benign, universally loved innovators be stopped from turning into evil, soulless corporate behemoth

I don't think the article advocates for b): > How can these benign, universally loved innovators be stopped from turning into evil, soulless corporate behemoths? Break up companies such as Facebook, Google and Amazon, (...) Or perhaps recognize them as utilities (...) Neither makes sense in most cases. In fact they advocate for c): Tech giants should be treated as classical business. Amazon like a retailer, Uber like a taxi comp, Airbnb like an hotel brand, … For Facebook they talk more about the fact if it was treated as a media company they should keep track of who is running ads and follow regulations on political ads.