The article mentions nothing of the most important problem we have yet to solve. Who is liable for protecting private data? The way it works right now is that

The article mentions nothing of the most important problem we have yet to solve. Who is liable for protecting private data? The way it works right now is that everyone is basically agreeing to publish any information when they use these platforms. If Facebook, Apple or Google leaks this information they are not legally liable. For the ad-based revenue models they couldn't be, their entire business model is selling this information!