Guy Kawasaki had an article where he mentions doing a bottom up approach to financial projections. "How many biz dev meetings can I attend, how many people can

Guy Kawasaki had an article where he mentions doing a bottom up approach to financial projections. "How many biz dev meetings can I attend, how many people can I reach out every single day and add in the conversion rates for each one of them". It's probably better than saying my company will get 1% of a 10 billion dollars market.