There has to be some technology to justify the price or we revert to the old Nokia model of adding some RAM, upping the megapixels and releasing a new model and

There has to be some technology to justify the price or we revert to the old Nokia model of adding some RAM, upping the megapixels and releasing a new model and we know how that ended for Nokia. Brand can only take you so far. Nobody thought a company as entrenched as Nokia could suddenly disappear, and they did. The bigger issue is at the moment its just taking productive income from the economy that could drive real economic activity and job growth and dumping it in Apple's already inflated bank balance which they don't know what to do with.