Looks like your view is biased by what stores you visited. All stores where I live sell a mixture of brands, with the obvious exception of the Apple store. I

Looks like your view is biased by what stores you visited. All stores where I live sell a mixture of brands, with the obvious exception of the Apple store. I think the largest stores are Elgiganten, Mediamarkt, Netonnet and all of those sell a mixture. A quick look at price comparison site for my area shows 80 stores selling iPhone 7 and 72 sellingg Galaxy S8. And that includes the Apple stores.