First of all, Apple don't need to sell many of these models: We're all doing an incredible job for Apple discussing the price tag of an unannounced phone. That

First of all, Apple don't need to sell many of these models: We're all doing an incredible job for Apple discussing the price tag of an unannounced phone. That alone is worth millions and millions for Apple PR. Nonetheless I believe they will sell lots and lots of these models: It will be a status item. Moreover, in a lot of countries, most people don't but smartphones fully upfront to own them, but pay monthly with their phone bill. So, its not $1k or $1.5k, but perhaps $50 more upfront compared to other high end smartphones and another $15 monthly surcharge on the phone bill. Doesn't seem sooo incredible that way, isn't it?