How many rolexes are sold worldwide again? Apple becoming a "fashion" company is such a horrible strategic mistake that I don't think Steve Jobs would've made.

How many rolexes are sold worldwide again? Apple becoming a "fashion" company is such a horrible strategic mistake that I don't think Steve Jobs would've made. Apple will proportionally become less of a "tech" company as a it becomes a fashion company. In other words, the technology it uses in its devices will feel less and less advanced (especially for the price) as time moves on. You can already see that with other companies developing (real) gold phones with crystals on them and such, while using specs from 2-3 years before, but charging many thousands or tens of thousands of dollars for the phone.