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This is a very good strategy in my opinion. The iPhone will be the Rolex of the smartphone market and purchased as a fashion item and a status symbol.
by 1ba9115454 9y ago
This is a very good strategy in my opinion. The iPhone will be the Rolex of the smartphone market and purchased as a fashion item and a status symbol.
- mynewtb 9y agoFinally! /s
- mtgx 9y agoHow many rolexes are sold worldwide again? Apple becoming a "fashion" company is such a horrible strategic mistake that I don't think Steve Jobs would've made. Apple will proportionally become less of a "tech" company as a it becomes a fashion company. In other words, the technology it uses in its devices will feel less and less advanced (especially for the price) as time moves on. You can already see that with other companies developing (real) gold phones with crystals on them and such, while using specs from 2-3 years before, but charging many thousands or tens of thousands of dollars for the phone.