I can understand this if you're traveling all the time and you have to pay for your own phone bill, but beyond that the pricing seems a little steep especially

I can understand this if you're traveling all the time and you have to pay for your own phone bill, but beyond that the pricing seems a little steep especially considering Google can probably use this to wring even more marketing data out of you. Most sim only plans in Australia are about $20-30 cheaper per month than this.