At some point the idea that we don't own our own data and have to give it up in exchange for use of these products and services will have to be revisited. We a

At some point the idea that we don't own our own data and have to give it up in exchange for use of these products and services will have to be revisited. We already have models that preserve privacy out there, TouchID in Apple products doesn't transmit your fingerprints to the cloud but is kept securely on device. They remain on the device (I take Apple at their word when they state this). The next logical step is for Apple to use their knowledge of differential privacy to obscure our data, they already do this to an extent with things like autocomplete, like they explained at a previous WWDC. I'm optimistic that Apple and Microsoft would be motivated to do this in a way that's compatible with their business models as non-tech savvy users learn the value of privacy. Google and Facebook can be persuaded to make this work as well if the alternative is heavy-handed regulation.