What kind of ecommerce company? I do a lot of work in the sector. Your business is dependent on Google for traffic. You can embrace it and be beholden to platf

What kind of ecommerce company? I do a lot of work in the sector. Your business is dependent on Google for traffic. You can embrace it and be beholden to platform rules, or you can build a direct audience and brand. The latter is hard but more defensible and there are many case studies to follow of other companies doing this.