This is especially true when one confronts the simple fact that, particularly in a political context, terms immediately lose their meaning in the sea of rhetori

This is especially true when one confronts the simple fact that, particularly in a political context, terms immediately lose their meaning in the sea of rhetoric. Just look at the term "liberal." Hahah wow. What a loss of value that word has had. It's practically become a slur, when ironically it should be a word that describes every single person with the slightest preference towards American style democracy given we enjoy a LIBERAL DEMOCRACY But I digress. The point is, the words equality and fairness mean nothing in a rhetorical context. One can not possibly approach the idea of correcting the audience's perceptions of those words. So if switching the word you use in your "sales pitch" of policy gets you closer to the idealistic end, then that is what should be done and it should be done without hesitation.