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Not to defend the ad industry, but I don't think these are equivalent. YouTube ads don't block content so much as they delay it, much like inline ads. The equi

Not to defend the ad industry, but I don't think these are equivalent. YouTube ads don't block content so much as they delay it, much like inline ads. The equivalent YouTube ad would be if it started playing and didn't pause the video you're trying to watch.

tyingq 9y ago
Not sure I understand. Both are an overlay blocking content. I suspect Google would still punish an interstitial overlay with a countdown timer that dismissed it. If you don't click, YouTube sometimes makes you watch 30+ seconds of ads. Here's Google's post about it: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html https://webmasters.googleblog.com/2016/08/helping-users-easi...
- vertex-four 9y ago
  I've seen a couple of five minute long ads on Youtube. I really doubt anyone intentionally watches them.
  - charrondev 9y ago
    To be honest I've seen a couple advertisements that I watched the full ~5 minutes. Both were game trailers that were really interesting. I would have rather had a "click here to view the actual trailer video instead of the ad version" button though. I was sold after the first 2 minutes, but couldn't see the full name of the game until the end.
    - hobarrera 9y ago
      Game trailers as ads? Over 95% of the stuff I watch on Youtube is gameplays, collagehumor and tech reviews, yet all my ads are diapers or clothing softeners. I've no idea why their algorithm sucks so much for my account.
      - Operyl 9y ago
        Unless they figure you’re already going to buy it and don’t bother targeting you?
  - rhizome 9y ago
    I've seen multi-minute prerolls on videos <1min long.
c3534l 9y ago
Why does pausing the video matter? Pausing the video sounds more like blocking content than not.
Sylos 9y ago
There's two kinds of on-video ads on YouTube. The ones that you described, which play before or during the video that you're watching, pausing the video, and then the ads that display in a little overlay at the bottom of the video. I don't see how either of these would be alright by this new pseudo-policy, but your argument most definitely does not apply to the latter kind.
odammit 9y ago
I'll take a pop up ad over and inline any day at least I know it's not a part of the content and the close button is usually in the same place-ish. In line ads always confuse the hell out of me especially now that they are getting so camouflaged into the content and content sites have the scroll to next piece of content functionality.
AJ007 9y ago
Here is something that is equivalent, page level ads, which are identical to what Google calls interstitials -https://support.google.com/adsense/answer/6245304?hl=en https://support.google.com/adsense/answer/6245304?hl=en How will Google punish themselves? Or will Google just punish the publishers who bothered to follow their repeated recommendations to run page level ads on their site?
- tyingq 9y ago
  Watched the video, and they seem to rationalize it because the full page ad displays "between page loads on your site". Meaning it won't show when coming from a Google search, until the user navigates to a second page of the same site. I guess it's okay to irritate users if it's at least one step away from search?

tyingq 9y ago

Not sure I understand. Both are an overlay blocking content. I suspect Google would still punish an interstitial overlay with a countdown timer that dismissed it. If you don't click, YouTube sometimes makes you watch 30+ seconds of ads. Here's Google's post about it: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html https://webmasters.googleblog.com/2016/08/helping-users-easi...

vertex-four 9y ago
I've seen a couple of five minute long ads on Youtube. I really doubt anyone intentionally watches them.
- charrondev 9y ago
  To be honest I've seen a couple advertisements that I watched the full ~5 minutes. Both were game trailers that were really interesting. I would have rather had a "click here to view the actual trailer video instead of the ad version" button though. I was sold after the first 2 minutes, but couldn't see the full name of the game until the end.
  - hobarrera 9y ago
    Game trailers as ads? Over 95% of the stuff I watch on Youtube is gameplays, collagehumor and tech reviews, yet all my ads are diapers or clothing softeners. I've no idea why their algorithm sucks so much for my account.
    - Operyl 9y ago
      Unless they figure you’re already going to buy it and don’t bother targeting you?
- rhizome 9y ago
  I've seen multi-minute prerolls on videos <1min long.

c3534l 9y ago

Why does pausing the video matter? Pausing the video sounds more like blocking content than not.

Sylos 9y ago

There's two kinds of on-video ads on YouTube. The ones that you described, which play before or during the video that you're watching, pausing the video, and then the ads that display in a little overlay at the bottom of the video. I don't see how either of these would be alright by this new pseudo-policy, but your argument most definitely does not apply to the latter kind.

odammit 9y ago

I'll take a pop up ad over and inline any day at least I know it's not a part of the content and the close button is usually in the same place-ish. In line ads always confuse the hell out of me especially now that they are getting so camouflaged into the content and content sites have the scroll to next piece of content functionality.

AJ007 9y ago

Here is something that is equivalent, page level ads, which are identical to what Google calls interstitials -https://support.google.com/adsense/answer/6245304?hl=en https://support.google.com/adsense/answer/6245304?hl=en How will Google punish themselves? Or will Google just punish the publishers who bothered to follow their repeated recommendations to run page level ads on their site?

tyingq 9y ago
Watched the video, and they seem to rationalize it because the full page ad displays "between page loads on your site". Meaning it won't show when coming from a Google search, until the user navigates to a second page of the same site. I guess it's okay to irritate users if it's at least one step away from search?