A tangent - but I live in Jakarta, Indonesia. Here around 2 years ago a local motorbike ride-sharing startup called Gojek so ago switched on a service called go

A tangent - but I live in Jakarta, Indonesia. Here around 2 years ago a local motorbike ride-sharing startup called Gojek so ago switched on a service called go-food. There legion of drivers would now pick up any food from any restaurant you wanted and drop it to you. It killed most food delivery startups within a few weeks, they have since expanded the service to allow pickup of pretty much anything. Supermarkets, convenience stores, toyshops, pharmacies, pet-shops, hardware. Theres even a generic option to buy "something" from a shop at "address". Its pretty easy to look at this and think this is the end-game in developed countries too. For at least those purchases where convenience and timing is a factor and cost not as much. All these disparate products are actually a very similar UX and solving the same problem. Regular grocery shopping behaviour (or the startups running deliveries) hasn't been much effected, presumably as its a more bespoke use case.