Over here (Uruguay) most of us do not know such a thing existed (I believe baseball gets zero coverage, even on local ESPN affiliates). We're still on a World

Over here (Uruguay) most of us do not know such a thing existed (I believe baseball gets zero coverage, even on local ESPN affiliates). We're still on a World Cup hangover. (football/soccer World Cup, the one held in South Africa this year). Back on topic, this is HUGE for Old Spice. Even here in South America it's making waves: "Old Spice becomes the ad campaign of the year" on an Argentinean blog (spanish) http://www.papblog.com.ar/2010/07/15/old-spice-se-convierte-en-el-caso-publicitario-del-ano/comment-page-1/ http://www.papblog.com.ar/2010/07/15/old-spice-se-convierte-...