For copy.. an example "Ablator is a Service that enables you to roll out functionalities in a controlled way, and perform good A/B testing." To: Ablator enabl

For copy.. an example "Ablator is a Service that enables you to roll out functionalities in a controlled way, and perform good A/B testing." To: Ablator enables you to roll out features in a controlled way and measure their impact. I'm sure this can be improved and once you gain traffic you can use your own service to optimize it, but I like to use the language my audience uses (features v functionalities) and strip out unnecessary parts