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Whatever happened to rooting for the underdog? I mean a two-person company making it in India with Google as their competitor is as good a story as anything els
by lkozma 16y ago
Whatever happened to rooting for the underdog? I mean a two-person company making it in India with Google as their competitor is as good a story as anything else. You are being unfair.
- jacquesm 16y agoI'd say it makes for an even better story just because of that.
- lkozma 16y agoThat's what I meant also, just my English is twisted sometimes :) I meant "as good as anything else" in the sense of "better or at least equal to any other story"
- webwright 16y agoWhat?! I never said who I was rooting for. This is business (for techcrunch). The world of software is not a product meritocracy. Again, I love the product, but Paras has failed to craft a story that will drive page views,retweets, and comments. He can solve that with storytelling, a celebrity investor, or some other strategy. I agree that the david and goliath story has potential. He should play that up.
- lkozma 16y agoNo, I didn't mean that you were not rooting for him, but that you implied his story was not interesting for bloggers. I said the "david and goliath" aspect of the story was interesting and news-worthy. Reading the TC story, and this discussion, the gapingvoid cartoonists' line comes to mind: "Meeting a person who wrote a masterpiece on the back of a deli menu would not surprise me. Meeting a person who wrote a masterpiece with a silver Cartier fountain pen on an antique writing table in an airy SoHo loft would SERIOUSLY surprise me."
- webwright 16y agoYeah, I agree with you-- I think you're missing my point. The David and Goliath angle is EXACTLY what he should pursue. He's not. PR is about handing GREAT STORIES to bloggers/reporters. Stuff that is gift-wrapped. That's storytelling, and it's something Paras either isn't good at or isn't throwing effort into. My point is that the story isn't in the facts, it's in the storytelling. You can call it a juicy steak or a muscle tissue sample of a castrated bull and it's the same damn thing. If you want to catch the eye of key bloggers, you can't make them dig through facts for a great story. They won't take the time to do it.