Um, Did you read the article? Did you see how I praised Predictably Irrational? Or did you just jump at the opportunity to call me an evolutionary hack? I chal

Um, Did you read the article? Did you see how I praised Predictably Irrational? Or did you just jump at the opportunity to call me an evolutionary hack? I challenge you to provide me with an example of a perfectly rational human actor. How might he live his life? Maybe a human can be rational within the confines of a specific problem-universe, i.e., any claims that he makes are logically derived from inherent axioms. But there are no axioms of "how to live" unless you're St Thomas Aquinas, but even his morality is suspect. Okay, even if you say that Utility is not just $, but emotional payout, I will 100% agree that we're often irrational in our decision making; c.f. Dan Gilbert and Dan Ariely for more information. BUT IN THE CONTEXT I WAS REFERRING TO, preferring restaurant soup to a bedpan is not irrational because we give more emotional value to positive associated emotions and negative emotional value to the bedpan. So cut it out.