One thing the article doesn't mention is the use of obscure words in dish descriptions. Am I more or less likely to order something that contains endive, or is

One thing the article doesn't mention is the use of obscure words in dish descriptions. Am I more or less likely to order something that contains endive, or is a ponzu? I don't know what either or those things are, so I'd have to whip out wikipedia to find out. Based on your leanings you're either way more, or way less likely to order something that you've never heard of before. In my case it's more, though the internet tells me that endive is licorice-flavored cabbage which sounds disgusting so...