Adblocking is essentially a commodity where companies use community curated blacklists to block ads. Our USP, though it isn't truly unique, is that it is a net

Adblocking is essentially a commodity where companies use community curated blacklists to block ads. Our USP, though it isn't truly unique, is that it is a network level adblocker. No more installing 3-4 apps on each device on your network. Just point your router to our DNS and you're done. In one swoop, can safeguard entire networks - think schools, coffeeshop, airport wifis. We want to bring innovation in a few areas - 1. Technical - Identify and blacklist adservers in near real time 2. Business - become a one-stop subscription service where ad supported websites can make money from DJ(Datajoy) users without forcing them to subscribe to each site. FUPM is an early prototype of where we want to take the internet - don't bother with profile creation and subscriptions. Just tell us where you want to be paid and we'll pay you for every visitor we send to your site. Edit1: forgot to add that we want to do business as a public benefit company. Our vision is to become the Mozilla of adblocking - let others like Adblock distort their original mission by inventing "Acceptable Ads" to make money. We'd like to keep ourselves focused on zero ads along with "Acceptable Use" of the internet.