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Wingify (the startup name) is better than VisualWebOptimzer (the product name). I am not sure why Paras is not using the same name for both.
by niyazpk 16y ago
Wingify (the startup name) is better than VisualWebOptimzer (the product name). I am not sure why Paras is not using the same name for both.
- sparshgupta 16y agoHi Niyazpk, The reason Wingify decided to have a separate name Visual Website Optimizer for its A/B testing product is because we have plans to roll out more website optimization tools in the future.
- davidu 16y agoJust call it Wingify.
- Lewisham 16y agoAgreed. Then you have "Wingify Optimizer" or "Wingify Analytics" or "Wingify Widgets". Consistent, recognizable branding. What ties "Visual Website Optimizer" to any other product? Nada. There's no brand transference. Even if I liked VWO, I'd have no idea that Website Analyzer has anything to do with it. And VWO really is a cheap sounding name, so I am not surprised jkinkiad passed on the pitch.
- paraschopra 16y agoPlease see my other comment on this thread. why we chose the name. Link: http://news.ycombinator.com/item?id=1520656 http://news.ycombinator.com/item?id=1520656
- lkozma 16y agoIf you didn't know either existed and wanted a tool to optimize your website, would you search Google for "wingify" or for "website optimizer" ?
- niyazpk 16y agoBrand != SEO