"Worth more" in the sense that they probably charge more for it, but I doubt it would cost Equifax as much to provide that service as it would if they actually

"Worth more" in the sense that they probably charge more for it, but I doubt it would cost Equifax as much to provide that service as it would if they actually were forced to cough up real money. They've already built out the infrastructure necessary for the monitoring product. The marginal cost of every additional person they add to it is probably quite low.