Yes, that's what this premium mediocre concept seems to boil down to, something pretending to be more expensive than it actually is. What irks me is that medio

Yes, that's what this premium mediocre concept seems to boil down to, something pretending to be more expensive than it actually is. What irks me is that mediocre implies a lack of distinguishable quality, but this is separate from how much something costs. To use the avocado toast example given in the article, if the avocado toast is healthy and genuinely tasty, is it still mediocre? Are all cheap products like bread by nature 'mediocre'? I don't think so. This is where I see that the term falls down, it conflates price and quality where this relationship is not necessarily direct.