At a basic level, it is 1/280th the market cap of BitCoin. So just a bunch of people holding BitCoin selling <1% of their holdings for diversity would cover it

At a basic level, it is 1/280th the market cap of BitCoin. So just a bunch of people holding BitCoin selling <1% of their holdings for diversity would cover it. It is an error to compare it to an investment in a product. It isn't. ICOs are different. I reckon it is a lot of rich early crypto investors who will happily throw $1 million into each of 20 different new cryptocurrencies that look the most plausible. This one looks plausible, solves a real world problem, and covers a different set of use cases to Ethereum or BitCoin. It has VCs watching over it for management mentoring and control. So worth the diversification of portfolio. Esp for someone whose crypto portfolio shot up a load this year. Why are ICOs different? Because anyone (in this case, anyone acredited) can get in early. How many people in 2003 would have invested in 20 promising social networks if they could have?