It's easy. The true play is an augmented reality game... wait a minute... hear me out. So, you sign up for 10USD a month, for unlimited cinema visits. Any more

It's easy. The true play is an augmented reality game... wait a minute... hear me out. So, you sign up for 10USD a month, for unlimited cinema visits. Any more than one visit means that Moviepass loses money. So while they are selling you this service... they also need to do everything in their power to ensure you don't use it. Buried in the terms and conditions and innocuous sounding statement which gives them the unrestricted right to warp your understanding of reality. For example, you're walking down the street on your way to see Guardians of the Galaxy 15: 2Guardians2Galaxy when you receive a text message indicating incoming North Korean ICBMs... this is it... you quickly check some news sites (which they access to through an information sharing agreement, or by sub-contracting to a money starved NSA) and they all say the same thing: to have any hope of survival you need to get out of the city now... and find shelter. Obviously by the time you figure it was all a fake you've missed your showing and need to wait another 24 hours, when they'll have another more extreme and equally convincing scenario to distract you. I can even envisage that they'll start sub-contracting this out mech-turk style. "$1 to convince 1000 people not to go to the cinema today using information warfare" that kind of thing. In case this isn't the true play, any VCs out their let me know, I'm seeking 10MUSD for 15%. My MVP is this post.