3 ms·
It's marketing. "Tesla, made by rocket scientists" is the message they want to implant. Musk does a lot of that kind of thing, like the mock 3D gesture controll
by aedron 9y ago
It's marketing. "Tesla, made by rocket scientists" is the message they want to implant. Musk does a lot of that kind of thing, like the mock 3D gesture controlled CAD rig [1], or the Jetsons manned rocket [2].
It's smart and good salesmanship: Figure out the coolest announcement you could make, then work backwards from there and make it happen.
[1]: https://venturebeat.com/2013/09/06/this-is-how-elon-musk-designs-rocket-in-immersive-3d-virtual-reality/ https://venturebeat.com/2013/09/06/this-is-how-elon-musk-des...
[2]: https://www.engadget.com/2015/09/11/spacex-crew-dragon-first-look/#/ https://www.engadget.com/2015/09/11/spacex-crew-dragon-first...
- juiyout 9y agoI understand the line of reasoning you presented. It reminds me of Stephen Covey's 2nd habit: begin with the end in mind. Now to me personally this incident docked some points off of Tesla. I guess it is not the end they meant to justify.