You really have to give IBM credit for their marketing. Then again, it's always going to be this debate of engineers clamoring for better engineering and consu

You really have to give IBM credit for their marketing. Then again, it's always going to be this debate of engineers clamoring for better engineering and consultants clamoring for flashier powerpoint decks, animations, and other gimmicks. Good technology (executed with an end-business goal in mind) delivers real value, and that real value is what will sell in perpetuity. Otherwise, you can only go on fooling people for so long... I would be curious to see how the MIT academics play with the IBM consultants / engineers. Would be curious to hear anyone's comment on the inside of this closely connected.