It's because the key takeaway with a newly 3.5mm jack-less iPhone 8 will be 1. no headphone jack and 2. 100% screen. Because they did this before on the iPhone

It's because the key takeaway with a newly 3.5mm jack-less iPhone 8 will be 1. no headphone jack and 2. 100% screen. Because they did this before on the iPhone 7, Apple execs are hoping that the key consumer takeaway for iPhone 8 will be 100% screen