People just go to the movies for the sake of going to the movies. When there are no good options, they choose one of the bad options. The ultimate result is tha

People just go to the movies for the sake of going to the movies. When there are no good options, they choose one of the bad options. The ultimate result is that they go to the movies a lot less frequently, because as much as they like the "movie theater" experience, most of what comes out is boring. What we're seeing is a cinematic environment where there's very little passion for movies. Once all the passionate cinema-goers have tuned out (because there's nothing that excites them anymore), all that's left is reflexively going to the movies for the sake of killing time. And if you're only there to kill time, you'd might as well see the Emoji Movie, or Pirates of the Caribbean 11 or whatever.