In general, I find 1-10 rating systems too much, it's just too much granularity when the measure is purely subjective anyway. I like 1-5 better, but the descri

In general, I find 1-10 rating systems too much, it's just too much granularity when the measure is purely subjective anyway. I like 1-5 better, but the descriptions are the best, "Hated, Didn't Like, No Opinion, Liked, Loved". At the end of the day, if your sample is big enough, I think the new Netflix approach is really the best, liked or didn't like, and then you can draw from that what you want based on demographics, etc.