Looks like Reddit's trying to sell brand advertising based off of their comScore numbers, since they're running comScore's direct-measurement JavaScript on thei

Looks like Reddit's trying to sell brand advertising based off of their comScore numbers, since they're running comScore's direct-measurement JavaScript on their site and they didn't bother to mention comScore in this post. The point of this blog post is probably to lump the Nielsen figures the agencies are using in with a bunch of services the agencies know are jokes (Alexa? get serious...) That way they can discredit Nielsen when they send this post to the agencies, along with their much-better comScore numbers.