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But the whole point is that HTC hasn't been able to do that in years. It's not immediately clear why Google would be better positioned to do so with these asse
by elefanten 9y ago
But the whole point is that HTC hasn't been able to do that in years.
It's not immediately clear why Google would be better positioned to do so with these assets
- ajross 9y agoHTC is the device manufacturer for the Google-designed Pixel phones. The easiest way to look at this is just a straightforward vertical integration. I don't see that there needs to be much strategy involved beyond "we think Pixel is going to sell well and want to make more money on it".
- riku_iki 9y agoGoogle has much stronger brand and marketing and will have vertical integration: new phone can have exclusive features like assistant, Google home, chromecast, Google VR integration etc. Another question is Google didn't succeed with Motorola, what will be different with HTC now? Experience?
- amiga-workbench 9y agoThe Motorola situation was baffling, the first generation Moto X, G and E handsets were non-nexus phones finally done bloody right, and as far as I know they flew off the shelves (especially the Moto G) I know the margins were pretty thin but I don't know how they could consider that anything but a success.
- dragonwriter 9y agoHTC makes the Pixel; cutting out he middleman gives Google reduced overhead (if nothing else, on contract management) and more control with that; if HTC isn't making money on the overall smartphone business to start with, the price may be attractive enough that Google wins on that advantage alone.