That's literally what I said: >> Sometimes tech isn't about innovation, discovery and breakthrough. Sometimes it's about integrating existing technology into t

That's literally what I said: >> Sometimes tech isn't about innovation, discovery and breakthrough. Sometimes it's about integrating existing technology into the workflow of your customer base. Technology companies don't just create new things. Business is not 100% innovation. Not even the giants like MSFT, Google, FB, Amazon, and Apple spend all of their employee power on creating something new. Sometimes it's giving your customer base what they want. I don't think anyone is billing Slide as the next frontier in chat software. Atlassian is porting over existing functionality to work natively with their other products. With the wide adoption of Slack, it's obvious that chat software is something Atlassian's customers are probably using, so why not make that hooks into the other products? It doesn't matter if you're a tech company, a real estate company, a law firm, or a medical practice - if your customers want something that integrates well with what you're offering, it makes good business sense to see if it can work.