They're not working as hard as they would be. And there are no new entrants to the market. Sure, companies might, on their own good will, work hard to deliver m

They're not working as hard as they would be. And there are no new entrants to the market. Sure, companies might, on their own good will, work hard to deliver more water bottles. But if people are buying water bottles for $100 a pop, i'm gonna drive over there myself with a case of Arrowhead, and i'd bet so are you. High prices motivate people who wouldn't otherwise involve themselves to provide the supply. This is the essence of a market. Markets abhor an arbitrage opportunity, and price gouging is an arbitrage opportunity.