Many people who could afford something won't buy it unless it's in a range they consider reasonable...or they need it. The market for airplane seats at that pri

Many people who could afford something won't buy it unless it's in a range they consider reasonable...or they need it. The market for airplane seats at that price going that distance is usually zero. But given the disaster, the market grows quite a bit. Not because they "can afford it", they could afford it before, but because they need it.