I would read that. It would be really interesting to see a news source that focused on startups that are still, you know, starting up. Maybe you could have a ru

I would read that. It would be really interesting to see a news source that focused on startups that are still, you know, starting up. Maybe you could have a rule where you only report on companies until they either fold or start bringing in serious money. The problem would be finding enough to write about. I think a lot of the rumor articles aren't there only because the authors like rumors - it's because the authors have explicit or implicit blogging quotas. But maybe there are enough out there. If you focused only on the small companies, and put the word out, they'd probably come to you to announce their announcements, so you wouldn't be short of material. Come up with clear criteria for what you'll cover - it'll be easier to position yourself and for people to see why they should keep coming back. The money would probably not be huge, but you could make some from advertising. I'm sure some of the companies you write about would be willing to buy some ads or sponsored 'spotlight' posts. Post several times a day, with one spotlight a week for, I don't know, $X00. There's some not-insubstantial money right there.