Aren't you conflating lifestyle businesses with service based businesses? Not every lifestyle business is necessarily a service based business. In a service ba

Aren't you conflating lifestyle businesses with service based businesses? Not every lifestyle business is necessarily a service based business. In a service based business like ad agencies, web design agencies, you don't get paid unless you're continuing to do the work. I wouldn't really consider them lifestyle businesses either. But if you're selling a product or software-as-a-service that can scale beyond how much time you are putting into it (e.g. a traditional startup), then you could certainly build that into a lifestyle business by avoiding taking external funding and growing it to profitability.