4 ms·
I've just checked the Facebook Power Editor, targeting users within the the united States. It seems users are counted separately across different platforms; Un
by the_shadybean 9y ago
I've just checked the Facebook Power Editor, targeting users within the the united States. It seems users are counted separately across different platforms;
United States aged 18 - 24;
Facebook 34m;
Instagram 5m;
Audience Network 2m;
Total 41m
United States aged 25 - 34;
Facebook 50m;
Instagram 8m;
Audience Network 2m;
Total 60m
Edit;grammar and data
- sharkmerry 9y agogood to see a breakdown. still note that just Facebook's counts are still above the census.
- the_shadybean 9y agoYeah, I noticed it also. What is strange is that Facebook offers targeting options for "everyone in this location" and "people who live in this location" but there is no difference between the options in the number of people targeted. There are other targeting options...; Total number of "recently in this location" aged 18 -24 is 15m; aged 25 - 34 is 24m. Total number of "travelling in this location" aged 18 -24 is 0.78m; aged 25 - 34 is 1.1m
- alexashka 9y agoUnrelated but is anyone surprised at the ratio of Facebook to Instagram? Only 1 in 7 18-24 year olds that have facebook in the US have instagram accounts? I find that very hard to believe.
- pirocks 9y agoI don't find that hard to believe. You almost need a facebook account but you don't need an Instagram.
- the_shadybean 9y agoThe totals I provided from the Facebook Power Editor are the ones given when you select all of the targeting options together, which is where the numbers from the article come from. If I select just Instagram then users in United States 18 - 24 is 28m and users in United States 25 - 34 is 34m. So it's not a clear overlap, it could be users with Instagram account not connect to a Facebook account or have no Facebook account at all. Instagram does allow up to 5 accounts to be signed in at the same time from a single device.