I agree, but it's also in line with how he responds to other problems -- largely, Apple's approach has been vehement denial combined with heavy spin doctoring.

I agree, but it's also in line with how he responds to other problems -- largely, Apple's approach has been vehement denial combined with heavy spin doctoring. It's also how Apple responded to the performance comparisons -- like commissioning a benchmarketing firm to run a mangled suite of SPEC tests that showed that even though Apple's G5 was FAR below expectation, Intel's horse was slower if you put heavy enough balls on its feet!