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Very interesting. WeChat has been doing official business accounts for a couple of years - I'm interested to see if WhatsApp takes these in a similar direction.
by jmknoll 9y ago
Very interesting. WeChat has been doing official business accounts for a couple of years - I'm interested to see if WhatsApp takes these in a similar direction.
Official WeChat accounts have become the primary way that small businesses in China keep in touch with their customers, and a very significant source of revenue, for online and offline sales, through WeChat Pay.
Especially considering the extensive use of WhatsApp in less-developed markets like India, Indonesia, and Brazil, Facebook could be putting themselves into a very strong position as an enabler of commerce in these markets. Could we possibly even be looking at Facebook Pay if these business accounts take off?
Info about official WeChat accounts -https://walkthechat.com/wechat-official-account-simple-guide/ https://walkthechat.com/wechat-official-account-simple-guide...
- soneca 9y agoIn Brazil, companies of all sizes already use Whatsapp for Customer Support, as it is by far the most effective channel to communicate with current customers. Companies buy cellphones that stay in the office with sole purpose of using Whatsapp with customers.