4 ms·
It could be worse than "post now, edit later". The author could propose a list of a few possible headlines, say 10, each more or less urging/click-baity/inform
by jknz 9y ago
It could be worse than "post now, edit later".
The author could propose a list of a few possible headlines, say 10, each more or less urging/click-baity/informative. Then let an algorithm choose the most click-baity headline as visitors click on the headlines in ads or in Google news (using AB tests or multi-arn bandit algorithms).
I don't know if any news site does this yet, but it could explain the increase of click-baity or uninformative headlines in Google news.
- gnicholas 9y agoWaPo AB uses a tool called Bandito to do just this: http://www.niemanlab.org/2016/02/how-the-washington-post-built-its-tool-to-re-engage-the-attention-of-distracted-readers-on-mobile/ http://www.niemanlab.org/2016/02/how-the-washington-post-bui...
- epistasis 9y agoArs Technica A/B tests their headlines.