Landlords go by whatever the market will bear. SF is a great place to live and everybody living there is willing to pay more to do so. My advice is decide wha

Landlords go by whatever the market will bear. SF is a great place to live and everybody living there is willing to pay more to do so. My advice is decide what minimum qualities you must have in a place and find something that meets or exceeds those for the least money. But try to make a short commitment initially. You will doubtless learn a lot more about the market and your own needs once you're here.