Everyone seems to be suggesting screen capture applications, after looking at your reference, it seems http://goanimate.com/biz http://goanimate.com/biz might b

Everyone seems to be suggesting screen capture applications, after looking at your reference, it seems http://goanimate.com/biz http://goanimate.com/biz might be more what you're looking for, with options for DIY and outsourced. Disclaimer: I have not used any service like this just googled for "make your own animation", any video productions I've been part of have been application screencaps with vnc2swf or Camtasia.