4 ms·

Quant Based Marketing for Start Ups

42 points by tortilla 16y ago

eliot_sykes 16y ago
What does the coordinated next to Reddit and Digg mean? Coordinated voting up amongst network of members?
- thetrumanshow 16y ago
  My best guess is that 'coordinated' means they want to execute the campaign on some schedule and have made the contacts necessary to make it happen. They probably wanted to hit lots of popular sites with ads simultaneously.
  - crxnamja 16y ago
    Exactly. Lining up top people and support to ensure that you get some traction with the sites. There are even paid services that I believe Mint and other companies use today.
thetrumanshow 16y ago
Hmm.. so contact some popular sites and buy some clicks, put the expected number of clicks in a spreadsheet. Make up some conversion rate numbers for each traffic source. Then confirm with those popular sites that the numbers you bought/arranged are the numbers you'll get. Is all this to say that you should simply know your target ad buys well before you launch? I guess I was expecting more...
- crxnamja 16y ago
  @thetrumanshow Appreciate the feedback. What more would you like to see and I can do a follow up post... The real takeaway is for people to plan out where they are getting to get their traffic from and how much they will "likely" get. Most just hold their breath and hope for the best.
mindcrime 16y ago
Hrmm... my anti-virus / anti-malware scanner claims to have detected malware on that site. Something definitely popped up asking to load an encrypted PDF or some jazz. Open at your own risk...
- crxnamja 16y ago
  Weird. My site got hacked ages ago while I wasn't paying attention. Wordpress updates were missing. Let me know if you see this and I'll fix it.
  - carbocation 16y ago
    Yep, this got blocked by my work ISP.
    - crxnamja 16y ago
      damn wordpress hacks. let me know if you can see what specifically you are getting blocked for;/
      - mindcrime 16y ago
        I'd tell you, but after I instructed Avast to ignore the request, it didn't pop up any warning or anything when I went back to the site again. And by then, I'd already dismissed the dialog. All I know is that there was something about a PDF.
deleted 16y ago
[deleted]
- crxnamja 16y ago
  Ha. McClure is a CHARACTER. But the guy LOVES to make spreadsheets and powerpoints. Yes, he adds sometimes way too much junk in them but where I am not always the best at it he definitely is a great web strategist.
davecstone 16y ago
Here's my iteration of the spreadsheet (I wanted a few more numbers) http://bit.ly/blyVpZ http://bit.ly/blyVpZ

42 points by tortilla 16y ago

eliot_sykes 16y ago

What does the coordinated next to Reddit and Digg mean? Coordinated voting up amongst network of members?

thetrumanshow 16y ago
My best guess is that 'coordinated' means they want to execute the campaign on some schedule and have made the contacts necessary to make it happen. They probably wanted to hit lots of popular sites with ads simultaneously.
- crxnamja 16y ago
  Exactly. Lining up top people and support to ensure that you get some traction with the sites. There are even paid services that I believe Mint and other companies use today.

thetrumanshow 16y ago

Hmm.. so contact some popular sites and buy some clicks, put the expected number of clicks in a spreadsheet. Make up some conversion rate numbers for each traffic source. Then confirm with those popular sites that the numbers you bought/arranged are the numbers you'll get. Is all this to say that you should simply know your target ad buys well before you launch? I guess I was expecting more...

crxnamja 16y ago
@thetrumanshow Appreciate the feedback. What more would you like to see and I can do a follow up post... The real takeaway is for people to plan out where they are getting to get their traffic from and how much they will "likely" get. Most just hold their breath and hope for the best.

mindcrime 16y ago

Hrmm... my anti-virus / anti-malware scanner claims to have detected malware on that site. Something definitely popped up asking to load an encrypted PDF or some jazz. Open at your own risk...

crxnamja 16y ago
Weird. My site got hacked ages ago while I wasn't paying attention. Wordpress updates were missing. Let me know if you see this and I'll fix it.
- carbocation 16y ago
  Yep, this got blocked by my work ISP.
  - crxnamja 16y ago
    damn wordpress hacks. let me know if you can see what specifically you are getting blocked for;/
    - mindcrime 16y ago
      I'd tell you, but after I instructed Avast to ignore the request, it didn't pop up any warning or anything when I went back to the site again. And by then, I'd already dismissed the dialog. All I know is that there was something about a PDF.

deleted 16y ago

[deleted]

crxnamja 16y ago
Ha. McClure is a CHARACTER. But the guy LOVES to make spreadsheets and powerpoints. Yes, he adds sometimes way too much junk in them but where I am not always the best at it he definitely is a great web strategist.

davecstone 16y ago

Here's my iteration of the spreadsheet (I wanted a few more numbers) http://bit.ly/blyVpZ http://bit.ly/blyVpZ