Well, maybe you think the guy's toplessness was a minor point because you're not in the target group, i.e. women. I forwarded that link to a few of my colleague

Well, maybe you think the guy's toplessness was a minor point because you're not in the target group, i.e. women. I forwarded that link to a few of my colleagues (was that a sexist thing to do?) and they absolutely swooned over the guy, so it was a major thing for them. But that's exactly my point: even though the guy's physique did nothing for me, there was still plenty for me to love in the campaign. As opposed to the Evony banner ads, on the other hand, which offer absolutely nothing to anyone not impressed by cleavage. The bottom line: for a lot of products, sex sells. The only question is how tactfully it is done. And this relates to my other point: some products are more inherently sexual than others. The entire premise of the Old Spice product (not just the campaign) is based on making oneself more attractive to the opposite sex. This is different than, say, Cisco Routers, where there is no natural connection between the sex used to sell the product, and the product itself.