Propaganda is the exact opposite of what digital marketing is about. In fact, the provided quote from the article is supposed to highlight that the "time for p

Propaganda is the exact opposite of what digital marketing is about. In fact, the provided quote from the article is supposed to highlight that the "time for propaganda is over" in an ironical way. Propaganda is the way of the TV, shouting, manipulation, disruption, etc. Focusing on a defined audience, on the other hand, is the way of the "new" marketing that Godin (an the article) talks about. Therefore attempting to think about "the tiniest audience" in conjunction with "propaganda" terms is going to be unproductive; because in propaganda, "everybody" is your audience, not a defined segment.