This is a form of exploitation. The company gets excellent "data-driven marketing insights" by providing users some carrots. The users become co-creators of v

This is a form of exploitation. The company gets excellent "data-driven marketing insights" by providing users some carrots. The users become co-creators of value for the company; and the carrots already cost less than value produced by the collected data. I doubt the users have the right to withdraw their data completely too. The data of users, which is a result of their labor, stays forever with the company while the carrots are gone. What it means that the company "shares" how data is used when nobody reads that Terms of Service that gets "changed" all the time anyway? A better treatment would be each individual user having the right to control over how the data is used and shared with whom, and having the right to remove data at will. As long as we keep thinking that this is a right of a company, rather than users, it will take much longer for many implications of giving up data privacy to be realized.