I think this is the way to go with data and privacy, and it might be even better than what GDPR provides. Be open with what you collect, who you share it with,

I think this is the way to go with data and privacy, and it might be even better than what GDPR provides. Be open with what you collect, who you share it with, and for how long you store it instead of syphoning all the data you can with shady practices (for example, browser extensions capturing your browsing history). In return provide some real benefits, not just services which are used for free (and which are really cheap for this kind of companies, since they spend most on processing data and showing relevant advertising). Even better, it creates a competition for your data which will drive down margins of ad companies and give you rewards. In this sense it's similar to what we have with airline and credit card rewards.