It may have something to do with globalization. Legos are quite expensive, and the Chinese manage to sell them at 1/3 of the original price (while still getting

It may have something to do with globalization. Legos are quite expensive, and the Chinese manage to sell them at 1/3 of the original price (while still getting reasonable net margin I believe). Their quality is comparable - not identical, but not too far off. Many Lego fans are buying these. I don't believe this is the main factor, but I wonder how much it influenced Lego's current financial result. I know people who buy Lego clones exclusively.