Corroborating anecdote: somehow the Amazon Ember font is really important for branding here at Amazon. It's a very big deal when our ads don't use it. Though t

Corroborating anecdote: somehow the Amazon Ember font is really important for branding here at Amazon. It's a very big deal when our ads don't use it. Though to be fair, as an ad block user, I can't actually be totally sure that the font wouldn't have a positive effect on my ad engagement.